Frankfurt, October 2023 – Our hotel bathroom accessories NOT JUST A COOL•ECTION have been awarded the German Design Award 2024 for Excellent Product Design in the Eco Design category. In collaboration with South Tyrolean designer Harry Thaler, PRIMA created a stylish and sustainable series that is 100% produced in Italy. Utilizing a special metal spinning technique, durable aluminum plates are shaped into elegant forms, emphasizing flexibility for a cohesive look or the ability to mix individual elements.
The jury commended the COOL-ECTION line for its high-quality feel and remarkable durability, highlighting our commitment to sustainability through a clear, timeless design language. This recognition reinforces our dedication to creating eco-friendly products that combine style with functionality.